18-10-2022 @ 11:07
NLO luistercijfers augustus-september 2022 marktaandeel publiek vs commercieel vergeleken met afgelopen jaren sinds 2001
Kijken we naar de marktaandelen publiek en commercieel van de landelijke radiozenders en we vergelijken de cijfers augustus-september 2022 met de afgelopen 22 jaar, dan zien we dat het marktaandeel Publieke radio redelijk constant is. Binnen de publieke radiozenders zijn er wel verschuivingen, maar het marktaandeel van NPO Radio 1 tot en met NPO Radio 5 samen is ongeveer hetzelfde.
Bij de ontwikkeling van de landelijke commerciële radiozenders is er wel een duidelijke groei en ontwikkeling te zien, In 2001 waren er 5 commerciële landelijke radiozenders, Vanaf 2007 is het aantal zenders gegroeid (binnen de meetmethode van GfK) naar 11 zenders.
De ontwikkeling vanaf 2001 met voor de 5 commerciële radiozenders is dan 33.6%. In 2007 is dat gegroeid naar 43.6% en de laatste jaren is dat marktaandeel rond de 50% van de markt. Kijken we naar de cijfers dan is die groei deels afkomstig bij de regionale zenders. In 2001 is het aandeel regionale zenders 14.1% en in 2022 is dat 8.2%
het overzicht:
| NLO | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 |
| publiek | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep |
| NPO Radio 2 | 11.7% | 11.4% | 12.4% | 12.4% | 11.0% | 10.8% | 8.6% | 8.7% | 8.7% | 8.5% | 8.9% | 9.1% | 9.8% | 10.0% | 9.9% | 9.8% | 10.7% | 10.2% | 9.3% | 10.1% | 10.2% | 9.2% |
| NPO Radio 1 | 8.2% | 8.1% | 8.4% | 8.1% | 7.9% | 7.9% | 7.9% | 7.0% | 7.2% | 7.5% | 8.2% | 7.6% | 8.0% | 7.4% | 7.3% | 7.6% | 7.5% | 8.2% | 9.4% | 9.2% | 8.3% | 9.3% |
| NPO Radio 5 | 6.7% | 5.8% | 4.8% | 4.4% | 4.2% | 3.4% | 3.1% | 3.4% | 2.6% | 2.5% | 2.7% | 2.8% | 3.1% | 2.7% | 2.4% | 2.2% | 1.0% | 1.0% | 0.9% | 1.1% | 0.8% | 0.9% |
| NPO 3FM | 2.3% | 2.2% | 2.2% | 2.5% | 2.7% | 4.3% | 6.3% | 8.0% | 9.9% | 10.0% | 9.5% | 9.6% | 9.4% | 8.6% | 7.4% | 7.5% | 7.9% | 6.7% | 5.7% | 8.5% | 9.5% | 10.3% |
| NPO Radio 4 | 2.2% | 2.2% | 2.3% | 2.5% | 2.2% | 2.1% | 1.9% | 1.8% | 2.0% | 1.6% | 1.9% | 1.8% | 2.1% | 1.8% | 2.0% | 2.1% | 1.8% | 1.9% | 1.7% | 1.8% | 1.5% | 1.6% |
| 31.1% | 29.7% | 30.1% | 29.9% | 28.0% | 28.5% | 27.8% | 28.9% | 30.4% | 30.1% | 31.2% | 30.9% | 32.4% | 30.5% | 29.0% | 29.2% | 28.9% | 28.0% | 27.0% | 30.7% | 30.3% | 31.3% | |
| 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | |
| commercieel | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep | aug-sep |
| Q Music | 12.1% | 11.9% | 11.2% | 10.1% | 9.5% | 8.3% | 9.6% | 10.1% | 9.4% | 8.9% | 6.8% | 6.2% | 7.0% | 6.6% | 6.7% | 6.9% | 6.3% | 4.0% | ||||
| Radio 10 | 10.2% | 10.7% | 10.2% | 9.7% | 9.2% | 6.5% | 5.7% | 5.6% | 4.4% | 3.3% | 2.7% | 2.6% | 2.7% | 2.3% | 2.6% | 4.1% | 4.9% | 5.0% | 5.0% | 4.7% | 7.2% | 8.2% |
| Radio 538 | 8.1% | 9.4% | 10.0% | 10.6% | 11.2% | 12.2% | 12.0% | 11.8% | 11.5% | 10.7% | 11.7% | 11.8% | 10.8% | 10.4% | 10.7% | 11.4% | 11.7% | 11.3% | 12.8% | 10.8% | 10.4% | 8.0% |
| Sky Radio | 7.9% | 8.7% | 8.0% | 8.4% | 8.3% | 9.2% | 9.2% | 9.0% | 9.7% | 10.1% | 9.1% | 8.5% | 8.4% | 8.8% | 9.0% | 9.3% | 9.4% | 8.6% | 10.8% | 11.9% | 13.4% | 14.6% |
| Radio Veronica | 3.5% | 3.3% | 3.6% | 3.6% | 3.7% | 4.2% | 4.4% | 4.4% | 4.1% | 4.8% | 6.1% | 5.3% | 5.1% | 6.0% | 6.3% | 5.5% | 5.5% | 5.5% | 3.6% | 3.2% | ||
| 100%NL | 3.1% | 3.2% | 2.9% | 3.3% | 3.7% | 3.7% | 4.0% | 3.8% | 4.0% | 4.3% | 4.9% | 4.4% | 4.0% | 4.7% | 2.8% | 1.1% | ||||||
| SLAM! | 1.6% | 1.5% | 1.5% | 1.3% | 1.5% | 1.8% | 1.8% | 1.7% | 1.6% | 1.9% | 2.1% | 2.7% | 2.0% | 2.0% | 2.3% | 1.9% | 1.5% | 1.6% | 0.4% | 0.6% | ||
| Kink | 1.2% | 0.8% | 0.5% | 0.6% | 0.3% | 0.3% | 0.3% | 0.3% | 0.4% | 0.2% | 0.2% | 0.3% | 0.3% | |||||||||
| BNR | 0.7% | 0.6% | 0.7% | 0.7% | 0.7% | 0.9% | 0.7% | 0.7% | 0.9% | 0.8% | 0.9% | 0.9% | 0.8% | 0.9% | 0.7% | 0.6% | 0.4% | 0.5% | 0.3% | 0.3% | 0.2% | 0.2% |
| ClassicNL | 0.6% | 0.7% | 0.9% | 1.1% | 1.5% | 1.7% | 1.6% | 1.7% | 1.5% | 1.5% | 1.6% | 1.8% | 2.0% | 2.1% | 2.1% | 1.9% | 1.7% | 2.1% | 2.1% | 2.6% | 2.7% | 2.6% |
| Sublime | 0.5% | 0.7% | 0.7% | 0.8% | 0.8% | 0.8% | 0.9% | 0.9% | 0.8% | 0.5% | 0.7% | 0.5% | 0.4% | 0.4% | 0.8% | 0.6% | 0.5% | 0.6% | 0.7% | |||
| Radio Decibel | 0.3% | x | x | |||||||||||||||||||
| 49.8% | 51.5% | 50.2% | 49.6% | 50.1% | 49.3% | 49.9% | 49.7% | 47.9% | 46.8% | 46.6% | 45.2% | 43.5% | 44.5% | 44.3% | 43.6% | 42.3% | 37.4% | 35.9% | 34.4% | 34.2% | 33.6% | |
| ORN/Regio Radio | 8.2% | 7.9% | 8.7% | 9.2% | 8.8% | 9.1% | 10.5% | 9.5% | 9.9% | 11.2% | 11.1% | 11.8% | 12.0% | 12.6% | 13.4% | 14.1% | 15.2% | 15.5% | 15.1% | 14.9% | 15.8% | 14.1% |
| E Power/CRN | 4.3% | 4.5% | 4.9% | 4.7% | 6.2% | 6.1% | 5.7% | 6.0% | 5.0% | 5.1% | 5.3% | 4.8% | 5.0% | 5.1% | 4.1% | 3.1% | 2.2% | 2.6% | 2.7% | 2.0% | 2.7% | 2.3% |
| overige zenders | 6.6% | 6.4% | 6.1% | 6.6% | 7.2% | 7.1% | 6.2% | 5.7% | 5.3% | 5.6% | 4.4% | 5.8% | 5.5% | 5.7% | 5.8% | 6.3% | 6.9% | 6.7% | 6.9% | 6.0% | 5.8% | 6.2% |