19-06-2018 @ 20:51
Bekijken we de NLO luistercijfers periode apr-mei 2018 en vergelijken we die met afgelopen 10 jaar en het verschil in aandeel van de NPO zenders en commerciële stations bekijken, dan zien we een interessante ontwikkeling. Bij de NPO zenders is er vrijwel geen groei, wel flinke onderlinge verschillen. Daarnaast is het aandeel Regio radio flink afgenomen van ruim 13% in 2008 naar nu ruim 8%.
De groei van NPO Radio 2 is significant, evenals die van NPO Radio 5. Het marktaandeel van NPO 3FM is van 7,6% in 2008 nu 2,9%. Nog nooit is het aandeel van 3FM zo laag geweest.
Zetten we de cijfers van de commerciële stations onder elkaar en bekijken we dan het gezamenlijk marktaandeel dan is daar een flinke groei waarneembaar.
Bij de commerciële stations is de enorme groei van Radio 10 enorm. Radio Veronica daarentegen is van ruim 6% in 2008 nu 3,8%. De groei van 100%NL is van 1,9% in 2008 nu naar 3,7%
| NLO | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | |
| apr-mei | apr-mei | apr-mei | apr.mei | apr-mei | apr-mei | apr-mei | apr-mei | apr-mei | apr-mei | apr-mei | ||
| NPO Radio 2 | 12.1% | 10.7% | 8.6% | 8.8% | 8.5% | 8.2% | 9.0% | 9.6% | 9.7% | 10.2% | 9.9% | |
| NPO Radio 1 | 8.3% | 7.7% | 7.0% | 6.9% | 7.0% | 7.2% | 7.6% | 8.3% | 7.3% | 7.0% | 6.8% | |
| NPO Radio 5 | 4.2% | 3.1% | 3.3% | 3.0% | 2.9% | 2.4% | 2.6% | 2.9% | 3.0% | 2.7% | 2.4% | |
| NPO 3FM | 2.9% | 4.7% | 7.0% | 9.1% | 10.2% | 10.0% | 9.9% | 9.8% | 9.4% | 8.3% | 7.6% | |
| NPO Radio 4 | 2.2% | 2.4% | 2.0% | 1.9% | 1.9% | 1.7% | 2.1% | 1.9% | 2.2% | 1.7% | 1.9% | |
| 29.7% | 28.7% | |||||||||||
| ORN/Regio Radio | 8.3% | 9.4% | 10.1% | 9.9% | 10.0% | 11.9% | 10.9% | 11.2% | 11.9% | 12.2% | 13.3% |
| NLO | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 |
| apr-mei | apr-mei | apr-mei | apr-mei | apr-mei | apr-mei | apr-mei | apr-mei | apr-mei | apr-mei | apr-mei | |
| Radio 538 | 11.6% | 12.5% | 11.8% | 12.2% | 10.9% | 10.9% | 11.7% | 12.2% | 10.7% | 11.3% | 11.8% |
| Sky Radio | 9.6% | 10.1% | 9.4% | 9.7% | 10.1% | 10.2% | 8.7% | 7.9% | 8.4% | 8.8% | 9.1% |
| Q Music | 8.5% | 9.1% | 9.6% | 8.7% | 8.4% | 7.6% | 7.0% | 7.2% | 6.6% | 7.4% | 7.6% |
| Radio 10 | 8.0% | 5.9% | 5.6% | 4.7% | 4.5% | 2.7% | 2.6% | 2.6% | 2.6% | 2.5% | 3.2% |
| Radio Veronica | 3.8% | 4.1% | 4.7% | 4.5% | 4.7% | 5.8% | 6.1% | 5.0% | 6.0% | 6.1% | 6.1% |
| 100%NL | 3.7% | 3.2% | 4.3% | 4.1% | 4.2% | 4.5% | 4.4% | 4.2% | 4.2% | 3.7% | 1.9% |
| SLAM FM | 1.6% | 2.0% | 2.0% | 1.5% | 1.8% | 2.0% | 2.3% | 2.5% | 2.1% | 2.2% | 2.1% |
| ClassicFM | 1.1% | 1.6% | 1.7% | 1.9% | 1.5% | 1.9% | 1.8% | 1.5% | 2.1% | 2.0% | 2.2% |
| Sublime FM | 0.8% | 0.8% | 0.9% | 0.7% | 0.6% | 0.5% | 0.6% | 0.4% | 0.4% | - | 0.7% |
| BNR | 0.7% | 0.9% | 0.7% | 0.8% | 0.8% | 0.7% | 0.8% | 0.8% | 0.9% | 0.9% | 0.8% |
| 49.4% | 45.5% | ||||||||||
| E Power/CRN | 6.4% | 6.1% | 5.9% | 5.8% | 5.0% | 5.0% | 5.7% | 4.8% | 4.4% | 4.8% | 3.7% |